I really wasn't sure about the Calvin Harris and Florence Welch collaboration, Sweet Nothing. Being a fan of both Brits I was expecting to have fallen madly in love with it on first listen, and this not happening left me confused, ashamed and shaking uncontrollably.
However, time, and repeated exposure to the song, have somewhat warmed me to it. I was only hoping the Vincent Haycock directed video would turn up the heat on our thawing relationship. But that didn't happen.
The video for Sweet Nothing was unexpectedly gritty, girmey and ever so slightly intense with its graphic violence. As far as I can work out: Florence's character was in an abusive relationship with Mr Peroxide, Calvin Harris found out and ordered for him to be whacked- literally.
All of this plays out between shots of Florence exorcising her relationship demons on stage during her day job: singing at a seedy strip club. Either that or she's actually a stripper who undresses in a somewhat unconventional manner, and I've just read too much into it. You decide.
How the song goes with the video Lord only knows, but I have a sneaking suspicion they wanted to infuse the song with more substance than your typical dance track by giving it a pseudo-deep video with grown up themes. The problem is, it's pretty much just that: your typical dance track, with a great vocal.
Well it worked for Rihanna with her Calvin Harris produced track We Found Love, so why not for Florence.