I thought Katy Perry's lyric video for Roar- you know, the one that featured the words as if being written on an instant messaging app- was clever enough to serve as a standalone promo for the single. It certainly didn't harm its sales, being number one, like, everywhere. However, Katy obviously isn't as lazy as me and has just released the REAL video for the song on YouTube.
Though still lukewarm on Roar as a single, I do like the new video- which sees the singer playing Queen of the jungle. Not only are the visuals bound to increase sales of the song, they should also nicely ramp up interest and anticipation for fourth album, Prism.
This looks like it's shaping up to be another big era for the singer-songwriter.
(Side note, does anyone else think Katy's been hitting the fake tan a little hard? She seems to be the wrong side of orange. Maybe it's just my monitor.)