West Coast, the new Lana Del Rey video is here!
Shot mostly in black and white, the long awaited visuals find Lana frolicking on the beach with a grungy beau for the most part. However, during the song's tempo change, we are transported to a past (or future) life more in line with the sugar daddy-craving, ultra glam persona of the Born To Die era, as she gets cosy with an older man. By its end, both are consumed in the flames of desire as colour is finally added to the mix.
The visuals aren't anything exceptional to me, but watching the video has reminded me just how much I love the song. To say I'm excited for Ultraviolence is now officially an understatement.