With Lana Del Rey's unique look and style it wasn't going to be long before she was snapped up to be a clotheshorse for one brand or another. I was just expecting it to be something a little more upmarket than High Street chain H&M. However, it's not the sponsor itself that we're concerned with here: it's the new music!!
Blue Velvet has been covered numerous times since its inception in the 1950s-I'll post a few at the bottom- and I've never really liked the song... until now, that is. The arrangement is just sublime, and fits perfectly with the nostalgic sound and look Lana has cultivated for herself, thus far.
Blue Velvet is rumoured to be taken from the retooled "Paradise" edition of album Born To Die, which is due in November.
Bobby Vinton Version:
Tony Bennet Version: