Lana Del Rey's fascination with the Hollywood of yesteryear continues on the ten minute extravaganza for new single Ride. Like a film, the video even has rolling credits at the end!
Opening with a lengthy monologue, the singer-songwriter reveals a rebellious but emotionally fragile character, recounting the time in her life where she felt most free. A time where she found safety in others (illustrated by the "unconventional" male leads), sang to get by, and lived on the road.
It's not a way of living that society deems acceptable, as illustrated by the reaction of the people she used to know. But in the concluding monologue, after the viewer is subjected visually to that nomadic time, she reveals it's the life which society deems "normal" she questions: concluding that the fear of ones darkest fantasies stops a soul from truly being, as she was, "free". It's an interesting proposal to leave a viewer with.
The video for Ride is mini-masterpeice of 80's fashion, 90's grit and Golden age Hollywood glamor that goes beyond the gorgeous aesthetic with an intriguing narrative. Lana, you have outdone yourself, musically and visually!
Check it out, and let me know what y'all think in the comments!