Sunday 15 September 2013

[Discuss] Why Did MKS's "Flatline" Flop And What Can Stop Their Comeback suffering A Similar Fate?



MKS performed their first single Flatline live for SBTV in an acoustic fashion- and of course it was amazing. What was so gorgeous about this stripped back performance was how it highlighted how great their voices work together; with the ladies handling the alto, mezzo, and soprano roles of the harmonies without ever losing the individuality of their own voices.

However, though the song has grown on me a thousand fold since I first heard it, the initial fear that I had about it potentially bombing has unfortunately come to fruition in a staggering way. Get ready for this: Flatline scrapped in at number 50 on the official UK Charts!

Now of course chart placings are no indication of quality of music, but the sad truth is sales are the name of this pop game and this single just didn't deliver on that front- despite the publicity the trio reforming generated. To give this charting some context, the last iteration of the Sugababes had a top-ten hit with their final single About  A Girl. This is despite it being at a time when the group were considered well past their prime with public interest being at its lowest.

Of course there is the argument that as the song was released on a Friday it only had three days of sales to count to its placing. But you have to ask yourself why this ludicrous decision was ever made in the first place. My suspicious mind is of the opinion that it was a tactical move taken by the studio- once they realised it was going to flop- to give the group an excuse when the time comes to promote single number two. But who knows.

We all want to see MKS do well and thrive, but why do you think it was that Flatline flat-lined in the first place? And what do you think could be done to help make sure their next single, or the very reunion itself, doesn't suffer the same fate?



11 comments:

  1. WOW, just wow. This is really good! I liked it a lot. Their voices compliment each other's amazingly

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  2. That was very very pretty !

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  3. I didn't like how the girls kept moving the release date of the single. Its like they shouldve released this song months ago because its gotten a little dry for me. But these girls dont give two "craps" about the sales I can tell you that....they are dedicated to their sound and are all about the music. Its been forever but they better release this album soon!!!

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  4. EvilTroyandEvilAbed16 September 2013 at 03:32

    How is the song generic? I understand not liking the song, or thinking that it lacks a punch, I can even understand the slightly dated critique, but generic ??

    I can't name many pop songs that recently or currently shared Flatline's sound. It makes it hard for me to respect your opinion when you use words that you clearly don't understand.

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  5. Anyone who has sung in a harmony group will know how perfect that was. Good to see them enjoying themselves and fingers crossed the single picks up!

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  6. Personally I only found a love for this song after I saw them perform it live, they carry the mark of true artists, in that their live performances actually eclipse the their studio recordings.

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  7. They flopped because the song surfaced on sound cloud months ago, the video followed about a month after, and then a month after the video dropped the song was finally available for digital download. By that time the song had already been played to death (at least by me), and I feel like every fan at this point is ready for single number 2.

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  8. OF COURSE!!1

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  9. Why? Is it a real question? I thought it was obvious for the beginning. The song is just nothing special. At all. Generic, outdated.

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  10. Ricky Yong Chin Yuan8 November 2013 at 14:17

    I really like this. I hope they'll get something. Mutya has a raspy voice that I like a lot.

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  11. I love these girls and they could easily be my favourite girl group but I think the flop was due to a number of issues, a transient release date, the video being totally insignificant to the message of the song and a lack of promotion from the label. Whilst it is disappointing I can only hope they sort it out for the next single and impending album release (for which I shall definitely purchase).


    That live session was awesome too! :)

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