Ellie, Ellie, Ellie Goulding. You are my imaginary friend, but I can't condone your live vocals at the 2014 Brit Awards. The airy tone I like. In fact it's something I really enjoy about your impish voice. What isn't great is how weak and ghostly the overall quality of your voice sounded during this I Need Your Love/Burn medley.
It's clear that you can project, because the little exclamations that dotted the performance had some substance to them. It just seems that weight doesn't carry into the falsetto-y type singing that most of this performance consisted of. I think doing this might also be contributing to the problem.
I'll tell you what, though: the drum playing and grinding was getting a lot of guys (and a few girls) hot and bothered on Twitter yesterday. What relevance that has to anything I've written, who knows! Just thought it was worth mentioning.....