What happens when you can't be bothered to promote your own material? Get your record label owning husband to make one of his employees do it, of course! Genius!
And that, people, is why Rita Ora is on some random European show performing Beyonce's Drunk In Love, despite having a single of her own- I Will Never Let You Down - currently out. The mind boggles. It might go some way to explaining the half-hearted rendition, too.
(Note, I be joking....put the daggers away)