Lana Del Rey looks like she's set, once again, to prove that she has the clout to move albums- with an estimated 200,000 copies of Ultraviolence being snatched up in the US alone this week.
To tie in with the release, the Diva has uploaded a second video from this third LP to the interweb. Say hello to the dreamy Shades Of Cool, which continues to tread the visual path of last video West Coast.
Ain't nobody in Lana's lane right now, and that might just be the key to her success. Other Divas could learn something from that.