We've all been wondering what has happened to Beyonce's fifth studio album. This was supposed to be the year "King B" came back for her throne, making us all Bow Down before her greatness. It all started so well too, with huge amounts of publicity being generated by the singer via a brilliantly orchestrated campaign that included a performance at the Super Bowl, a massive Pepsi deal, an interview with Oprah and a HBO documentary. Surely this couldn't have all been for a tour that we all know would have sold out regardless of this promo.
It's more likely that there was an album ready for release, but lacklustre response to songs coming from camp Bey must have scared the singer/record label into postponing the album. It's something Ne-Yo briefly touched upon, but now producer Diplo has out and out said that album number five has most likely been scrapped entirely:
Diplo has said that his submissions "haven't made the final cut", as the record was cancelled, with Bey apparently working on a whole new collection.
"I just did two songs for her new album, well, I tried," Diplo told The Sun, adding: "I think she scrapped the record."
He continued: "The record was supposed to be done and they have been hitting me up for brand new ideas.
Hmm, this makes for a slightly depressing read, and I hope it's not true. Beyonce's new material hasn't really been given a chance thanks to the shoddy way it's been released to the public. Instead of teasers and new songs (that may or may not be singles), Bey should have picked one and promoted it HARD- regardless of the public's immediate reaction. This wishy-washy attitude has ultimately been the project's undoing.
I'll wait for a confirmation from Beyonce's people on this news, but everything so far is leading me to believe Diplo's theory.
But what about you guys? Do you think Beyonce should have stuck to her guns and released the album as it is? Or do you think she's making the right choice by heading back to the studio?